🍸 Ace of Service Episode 2 Is Live

Happy Wednesday, Hospitality Heroes —

Quick announcement:

Our third masterclass, “Create Leaders, Not Order-Takers” is on July 25th at 1PM PT, 4PM ET.

You can grab your spot with this link.

Our Co-Founder and Head Coach, Jess Rowland will be breaking down why most FOH training fails, and how you build a system that actually sticks.

👉 Secure your spot here and I’ll send you a link to RSVP!

And without further ado….

Episode 2 of Ace of Service is now live on our YouTube channel — and it’s the best way to see Jess in action.

If you missed episode one, I shared:

This series — created by Marcus Lemonis — follows our co-founder and head coach Jess Rowland as he coaches restaurants around the country on how to elevate service, build stronger teams, and grow revenue by shifting how they treat their guests.

And we’re launching the full episodes weekly on YouTube — completely free for our community.

🎬 Ace Of Service Episode 2:
Joe’s Cafe

💡 What you’ll see in the episode:

• Real-time coaching with servers who are authentic—but unpolished

• Why writing down orders isn’t small—it’s psychological safety

• How awareness, presence, and menu knowledge shift guest perception

• Jess’s approach to turning potential into leadership on the floor

• A step-by-step look at how to train food descriptions that actually sell

• The transformation that happens when training moves from rules to ownership

👉 Watch the full episode on YouTube

And hit subscribe — new episodes will launch every week.

See you in the comments,

Brandon & Jess

The Restaurant Launch