🍸 Ace of Service Episode 3 Is Live

Happy Friday,

Episode 3 of Ace of Service is now live — and this one is all about scaling without losing your soul.

Jess heads to Smoke and Fire Social Eatery in La Habra, California — a barbecue hotspot built from scratch by two brothers who risked it all to make their dream happen. After their Mac Rib sandwich went viral, the place blew up… and so did the pressure.

Seven locations in two years sounds like success, but when growth outpaces systems, cracks show up fast. That’s why Jess is here.

If you missed episode one and two, I shared:

This series — created by Marcus Lemonis — follows our co-founder and head coach Jess Rowland as he coaches restaurants around the country on how to elevate service, build stronger teams, and grow revenue by shifting how they treat their guests.

And we’re launching the full episodes weekly on YouTube — completely free for our community.

🎬 Ace Of Service Episode 3:
Smoke and Fire

💡 What you’ll learn in this episode:

• How to keep guest experience consistent when your brand explodes

• Why the “little things” (like share plates & ketchup) add up to big money

• Coaching a GM to lead through delegation instead of burnout

• How one creative twist turned free food into a wow moment

• Why authenticity isn’t enough without efficiency and structure

And yes — you’ll see the Mac Rib in all its glory. (Jess even shows how to turn it into a photo-worthy experience that guests can’t stop sharing.)

👉 Watch the full episode on YouTube

And hit subscribe — new episodes will launch every week.

See you in the comments,

Brandon & Jess

The Restaurant Launch

PS — Want to work with Jess?

Spots are still open for this month — but they’re filling up quickly — so hop on a call and let’s see if we can help before he’s booked up.

Raise your sales by 10—20% in 56 days…guaranteed.