🍸 Ace of Service Episode 4 Is Live

Full Episodes, Restaurant Coaching, Free On YouTube

August 08, 2025

Happy Friday,

Episode 4 of Ace of Service is now live — and this one proves great food needs great service to match.

Jess heads to Oh My Burger in Gardena, California — a neighborhood burger joint famous for its over-the-top burgers and shakes (including the legendary Big Homie). The food is winning hearts, but the service? It needed energy, connection, and a little home training.

Owner Brandon wants to franchise someday — and Jess is here to make sure the guest experience is strong enough to scale.

If you missed episode one and two, I shared:

This series — created by Marcus Lemonis — follows our co-founder and head coach Jess Rowland as he coaches restaurants around the country on how to elevate service, build stronger teams, and grow revenue by shifting how they treat their guests.

And we’re launching the full episodes weekly on YouTube — completely free for our community.

🎬 Ace Of Service Episode 4:
Oh My Burger

💡 What you’ll learn in this episode:

  • How slowing down your verbiage can actually improve efficiency

  • Why one small change instantly boosted guest connection

  • Turning service slip-ups into loyalty-building moments

  • Coaching a laid-back team into having more gears, energy, and passion

  • How to handle sold-out items with empathy — and turn disappointment into delight

And yes — you’ll see the Big Homie in action, with Jess showing how to make it a photo-worthy, shareable moment.

And hit subscribe — new episodes will launch every week.

See you in the comments,

Brandon & Jess

The Restaurant Launch

PS - We just announced our next masterclass: Turn Chaos Into Consistency.

If you want to learn why most sequence training fails, and how to create one that your team actually follows, click here to join us on August 26th.

PPS — Want to work with Jess?

Spots are still open for this month — but they’re filling up quickly — so hop on a call and let’s see if we can help before he’s booked up.