🍸 Ace of Service Episode 5 Is Live

Full Episodes, Restaurant Coaching, Free On YouTube

August 20, 2025

Happy Wednesday,

Episode 5 of Ace of Service is now live — and this one takes us out of the restaurant and into the salon chair.

Jess heads to Larva Salon in Brea, California, where owner Britney opened her dream business at just 30 years old. The team is talented, the space is sleek, and the service? Already strong — but Jess is here to sharpen the details that turn good into ace-level.

From first-time stylists learning to step into confidence, to how body-sculpting and hair styling require different bedside manners, this episode shows that the principles of authenticity, commitment, and efficiency apply everywhere guests walk through your doors.

Free TRL August Masterclass:
Turn Chaos Into Consistency 🍽️🥷

On Tuesday, August 26th, we will be hosting a free LIVE masterclass breaking down:

  • Why most sequence training fails—and how to create one that your team actually follows

  • The 7 critical touchpoints in a perfect service sequence that maximize sales and guest satisfaction

  • How to coach your team on execution without micromanaging.

  • How to fix broken sequences in real time—and turn “order takers” into hospitality pros

  • The secret to making upsells natural, so your servers sound confident (not pushy)

If you missed past episodes, here’s the series in a sentence:

Created by Marcus Lemonis, Ace of Service follows our co-founder and head coach Jess Rowland as he coaches teams across the country to elevate service, build stronger teams, and grow revenue — by shifting how they treat their guests.

And we’re launching the full episodes weekly on YouTube — completely free for our community.

🎬 Ace Of Service Episode 5:
Larva Salon

💡 What you’ll learn in this episode:

  • Why eye contact at the consultation changes the guest relationship instantly

  • How young staff can “find another gear” to build confidence and connection

  • The art of asking better questions so clients feel seen and valued

  • Why tone and vocal variety matter just as much as technical skill

  • How to coach shy team members into thriving service professionals

Jess didn’t just coach — he declared this team aces across the board. And for the first time in the series, he told them he’d be coming back as a client, not a coach.

And hit subscribe — new episodes will launch every week.

See you in the comments,

Brandon & Jess

The Restaurant Launch

PS — Want to work with Jess?

Spots are opening for next month — but they fill up quickly — so hop on a call and let’s see if we can help before he’s booked up.