🍸 [FREE INVITE] Live Service Coaching Masterclass

Hosted by Ace Of Service, Jess Rowland

May 09, 2025

I have an exciting announcement for you:

As Mike shared in Wednesday’s email (My No-BS Service Lesson), we are hosting our first ever live masterclass.

On May 29th at 11AM PT / 2PM ET our Ace Of Service, Jess Rowland, will be going live to teach you how to coach a team of service ninjas!

We are sending invites extremely early because we will be capping the masterclass to the first 100 sign ups!

As an engaged reader on our newsletter, you get first dibs.

In this live session, Jess will be breaking down:

  • Why your staff still acts like order takers—and how to coach them into true sales-driven servers

  • How to hire people who care (even if they have zero experience)

  • What to do when “training” ends—so your team keeps improving without you micromanaging

  • The real reason your guests aren’t ordering that second or third round—and how to fix it fast

And tons more!

♠️ Jess Is Literally The Ace Of Service

Jess was not only the regional trainer for a billion-dollar national restaurant group for over 25 years, he also had his own TV show called Ace Of Service.

He basically wrote the book on this stuff…

Heard of The Profit?

Well, The Profit creator Marcus Lemonis came to our very own Ace Of Service, Jess Rowland, and asked him to star and host his own show using the same name.

He now has over 45,000 hours of training experience, coaching over 5,000 servers and front-of-house staff around the country…

🥷 Coaching Ninja Service Around The Country

Jess has range.

He can turn ANY team into a team of service ninjas; having worked with:

  • Award-winning fine dining restaurants

  • Mom and pop diners in small towns across America

  • High-volume sports bars and casual dining establishments

  • A billion-dollar national restaurant group (where he was the regional trainer for 26 years)

And now he’s going to teach you to coach YOUR team of ninjas….for free.

Brandon Romaine

Co-Founder of The Restaurant Launch (TRL)

PS - Some Quick Reminders:

  1. This is for restaurant owners and managers only.

  2. We are capping this masterclass at 100 people.

  3. The first to sign up get their spots secured.