• The Restaurant Launch
  • Posts
  • 🍸 You’re probably missing out on $200K+ a year (here’s why)

🍸 You’re probably missing out on $200K+ a year (here’s why)

Quick math that might change how you see your business.

Let’s talk about what average service is really costing you.

Because for most restaurants, it’s not just a bad guest experience…

It’s tens of thousands of dollars left on the table.

Every month.

📍 Let’s start with check averages.

Let’s say your average sale is $35 per guest.

If your staff increases that by just $5 — which we regularly help restaurants do in under 12 weeks — that’s an extra $5 per head.

If you serve 3,000 guests/month…

That’s $15,000/month…

Or $180,000/year in added revenue. 🤯

And that’s:

❌ Without raising your prices.
❌ Without needing more traffic.
❌ Without adding a single new seat.

Just better performance from the team you already have.

But that’s just one lever.

📍 Now let’s talk about return guests.

The average return rate in most restaurants is 20–25%.

But when service is consistently personal, proactive, and polished, that number jumps to 30–35%.

That difference?

Hundreds more regulars…

…each spending anywhere from $1,000 to $5,000 a year.

Let’s break that down:

  • 100 more regulars = $100K to $500K/year

  • 250 more regulars = $250K to $1.25M/year

  • 500 more regulars = $500K to $2.5M/year

Even on the low end, this adds up fast.

So even if you don’t grow your new traffic at all — you still grow.

📍 Let’s add one more: table turns.

Most teams turn tables slowly because they were never trained to:

  • control pacing through better communication.

  • or set up the next guest without delay

  • time the check drop properly

  • read the table’s rhythm

  • clear with purpose

Even a 15-minute improvement in turn time — without rushing guests — can mean 1–2 extra tables per shift.

If those are $50 tables, and you add just 2 per day…

That’s another $3,000/month, or $36,000/year.

Bottom line:

If your sales are flat, it’s probably not a traffic problem.

It’s a coaching problem.

Ready to build a restaurant your guests rave about?

Just a heads-up: we only work with a limited number of restaurants at a time to stay hands-on with every team.

If you're serious about leveling up your service — and your sales — now’s the time.

See you inside,

Brandon Romaine

Co-Founder of The Restaurant Launch (TRL)