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- 🍸 Is This Costing You Thousands Of Dollars?
🍸 Is This Costing You Thousands Of Dollars?
Brandon’s system stops it without hurting service.

This week, Brandon’s tackling something most owners don’t realize they’re bleeding money from:
Your team’s bad habits around waste and missed charges.
Sodas that never make it to the POS.
Napkins handed out like flyers.
Sauces comped “to get a better tip.”
These little things add up to thousands of dollars.
Here’s how to fix it … with coaching, not chaos.
Watch the full video — or scroll for the breakdown. 👇

🎥 How to Audit for Profit
(Without Killing Culture)
You can watch the full video training on YouTube, or keep scrolling for a breakdown of Brandon’s lessons below.

🍸 Brandon’s No-BS Service Lesson:
Stop The Bleed: How To Coach Your Team Toward Profitability
Step 1: Audit Checks
Start randomly spot-checking receipts — especially with new hires.
Are sodas, sides, and sauces actually getting rung in? If not, it's costing you.
Let your team know you’ll be checking.
Give them a one-week grace period.
Then, hold the line.
And if you catch missed items?
Brandon puts it like this:
“You’re not writing them up to fire them. You’re writing them up because once they sign it, they’re a thousand times less likely to do it again.”
Write-ups aren’t about punishment; they’re about setting a standard that sticks.
Step 2: Talk About Waste
Use lineup to talk real numbers:
How much you spend per year on lemons
Napkin waste totals
What every ramekin costs you
If the business wins, they win too — more profits = better tools, training, resources, and opportunity.
Step 3: Reframe It — Be the Hero
Over-serving by default is lazy.
Train your team to serve just enough, then watch and wow.
Ask: “How many lemons would you like?”
Drop fewer napkins, then bring more right before they’re needed
Notice the guest needs more sauce before they ask
Brandon explains it like this:
“Most restaurants just throw extra stuff at the table. We read the guest, then deliver exactly what they need — at the perfect time.”
That’s how you reduce waste and create a 5-star experience.
TL;DR Coaching Game Plan:
âś… Audit for missed charges
âś… Teach where waste happens
âś… Use write-ups to reinforce, not punish
âś… Encourage anticipation over excess
âś… Tie profitability to guest satisfaction
Free TRL August Masterclass:
Turn Chaos Into Consistency 🍽️🥷
On Tuesday, August 26th, we will be hosting a free LIVE masterclass breaking down:
Why most sequence training fails—and how to create one that your team actually follows
The 7 critical touchpoints in a perfect service sequence that maximize sales and guest satisfaction
How to coach your team on execution without micromanaging.
How to fix broken sequences in real time—and turn “order takers” into hospitality pros
The secret to making upsells natural, so your servers sound confident (not pushy)
🚀 Tactical Reminders:
Our Last Three Lessons:
5 Ways Great Service Boosts Sales: Read More.
How to Handle Staff Phones (Without Drama): Read More.
This 7-Step Service Flow Boosts Sales Fast: Read More.
You can read the rest of the past lessons here.
Mike Romaine
Chief Email Ninja at The Restaurant Launch (TRL)
PS — If you’re ready to get started with our team, you can also book a call to see how we’re able to guarantee results.

