🍸 This 7-Step Service Flow Boosts Sales Fast

One flow. More sales. Better service. Here's how to teach it fast.

June 25, 2025

This week, Brandon’s laying out a step-by-step service sequence your team can start using tonight: The 7 Steps of Service — with built-in sales strategy.

Which is perfect timing — because our Free Sales Coaching Masterclass is just 5 days away!

🗓️ Monday, June 30th, we’ll coach you live on how to take your team from order takers to rainmakers.

Free TRL June Masterclass:
From Order Takers To Rainmakers 🍽️🥷

On Monday, June 30th, we will be hosting a free LIVE masterclass breaking down:

  • Why your team isn’t selling — and how to shift their mindset in one conversation

  • Why most upsells fall flat (and what great servers do instead)

  • The difference between menu knowledge and sales confidence

  • Why training isn't enough — and what real coaching looks like

🎥 Servers 7 Steps Of Service For Max Sales

You can watch the full video training on YouTube, or keep scrolling for a breakdown of Brandon’s lessons below.

🍸 Brandon’s No-BS Service Lesson:
The 7-Step Flow Your Team Should Master Tonight

Most servers wing it.

The great ones? They follow a rhythm.

This is the 7-step service flow Brandon uses to increase check averages without sounding pushy — and to give guests a smoother, more thoughtful experience.

🍸 Start With This:

✅ Step 1: First Greet + Beverage Offer

Start with a quick welcome and a genuine compliment.

Then: “Would you care for tap, bottled still, or sparkling?”

Follow with: “May I offer you a beverage?”

Pause. Then list: mocktails, cocktails, beer, wine, soda — in that order.

Mocktails first. It matters.

✅ Step 2: Drink Drop + App Order

Verbiage matters here:

“What are we sharing for starters?”

Or: “Which one sounded good to you?”

Plant another seed: a few new app ideas.

✅ Step 3: Silent Quality Check

Before apps arrive, you should be watching drinks — not waiting to be flagged.

Notice the ⅓ glass point? You’re ready to ask:

“Another one now or in a few minutes?”

✅ Step 4: App Drop + Pre-Mark for Mains

Don’t wait until the apps are gone.

Start pre-marking with steak knives, sauces, spoons while clearing.

✅ Step 5: Entree Drop + Verbal Check

2 minutes or 2 bites in:

“How is everything?” or “What else may I bring you?”

Make eye contact with each guest. This is where you win repeat business.

✅ Step 6: Pre-Bus + Plant the Dessert Seed

Same rhythm as starters:

“Start considering dessert — we have X, Y, Z… I’ll give you a few minutes.”

If they’re into it? Pre-mark with spoons and get that final add-on.

✅ Step 7: Check Drop + Meaningful Goodbye

Don’t just say “Thanks, have a good night.”

Call back to the moment:

“Next time you’ve gotta try the short rib.”

“Come see us Friday — we’ve got live jazz.”

This is the final impression. Make it matter.

🍸 3 Quick Wins You Can Try Tonight:

1️⃣ Train the rhythm — not the script.

This isn’t a memorized pitch. It’s a flow your team should adapt to their own voice.

2️⃣ Upsells = timing, not pressure.

If you plant seeds before the guest eats, they’re more likely to say yes.

Wait until after? You’ve missed the window.

3️⃣ Goodbyes = future bookings.

Don’t just cash them out. Give them a reason to come back.

This flow keeps your service tight, your sales strong, and your team consistent.

It’s not about doing more.

It’s about doing the right things — in the right order.

🚀 Tactical Reminders:

Our Last Three Lessons:

You can read the rest of the past lessons here.

See you at our Sales Coaching Masterclass on Monday!

Mike Romaine

Chief Email Ninja at The Restaurant Launch (TRL)

When you’re ready, here are 2 ways we can help:

1) Free Masterclass: On Monday, June 30th, we are hosting a free masterclass on how to coach a team of service ninjas. Click here to sign up.
2) Owners - FOH Service Training: We Guarantee We Can Raise Your Sales By 10-20% in 56 Days