šŸø You're Doing Pre-Shifts Wrong

(And it’s probably costing you money every shift.)

Happy Wednesday, Hospitality Heroes!

This week, Brandon’s breaking down why most pre-shift lineups are a waste of time — and how to fix them so your team actually shows up ready to perform.

  • āœ… More buy-in

  • āœ… Better energy

  • āœ… Higher check averages

Watch the full video here šŸ‘‡

Master Your Pre-Shift Line Ups

You can watch the full video training on YouTube, or keep scrolling for a breakdown of Brandon’s lessons below.

šŸø Brandon’s No-BS Service Lesson:
How To Run A Pre-Shift That Actually Changes Behavior

Let’s be honest …

Most pre-shifts suck.

āŒ They’re dry.

āŒ They’re rushed.

āŒ And nobody retains a thing.

Brandon’s fix?

Make them interactive. Inspiring.

And money-motivated.

Start With This:

āœ… Text or post all the info ahead of time.

Specials, 86s, notes? That’s a group text or bulletin board item.

āœ… Use pre-shift for performance, not info-dumps.

Mock sales convos. Ask questions. Let your team talk it out.

āœ… Upgrade pre-busing to manicuring.

Tonight, challenge them to remove everything from the table that’s not part of the current course. App plates, straw wrappers, sugar packets—gone.

Here’s how to make pre-shifts a game-changer instead of a time-killer:

3 Quick Wins You Can Try Tonight:

1ļøāƒ£ Ask, don’t tell.

Let them describe the specials to you. Ask, ā€œWould you order this or that?ā€ and listen to their answer.

2ļøāƒ£ Spotlight someone.

Highlight a server who nailed a review, got a 30% tip, or tried a new upsell line. Recognition builds culture.

3ļøāƒ£ Require 1 question per pre-shift.

Force curiosity. Reward engagement. It raises the floor for everyone.

Your pre-shift should be the warm-up, not just the clipboard time.

This is where culture, coaching, and performance get 10x’d—before the first guest walks in.

āœ… Less eye-rolling
āœ… More ownership
āœ… Better tips

Service Training Masterclass: How To Coach A Team Of Service Ninjas šŸ½ļøšŸ„·

On Thursday, May 29th, we will be hosting a free LIVE Service Training Masterclass breaking down:

  • Why your staff still acts like order takers—and how to coach them into true sales-driven servers

  • How to hire people who care (even if they have zero experience)

  • What to do when ā€œtrainingā€ ends—so your team keeps improving without you micromanaging

  • The real reason your guests aren’t ordering that second or third round—and how to fix it fast

šŸš€ Tactical Reminders:

Our Last Three Lessons:

You can read the rest of the past lessons here.

Mike Romaine

Chief Email Ninja at The Restaurant Launch (TRL)

When you’re ready, here are 2 ways we can help:

1) Free Masterclass: Later this month our head trainer, Jess Rowland is hosting a free masterclass on how to coach a team of service ninjas. Click here to sign up.
2) Owners - FOH Service Training: We Guarantee We Can Raise Your Sales By 10-20% in 56 Days