🍸 TRL Weekly: 86 Corporate Scripts

Happy Sunday, future server/bartender millionaire.

We have officially made it to week ten of our Restaurant Launch Newsletter.

Week Ten Roundup (In Case You Missed It):

• “The Hi Method” - Read More.

• “What Else May I Bring You” - Read More.

• Don’t Recommend The Most Expensive Items! - Read More.

• Ninja Service - Say Less, Do More - Read More.

• Fix Your Verbiage - Read More.

• Biggest Server Pet Peeve - Read More.

• Filling Dead Air - Read More.

• Facts Not Feelings - Read More.

• Selling 2nd Or 3rd Drinks - Read More.

This will eventually be cut down to our last 3 lessons, but for our tenth issue I’m sharing everything we have for you!

And we have another lesson from Brandon this week:

Today at a Glance:

• Weekly Lesson: 86 Corporate Scripts

• Tactical Reminders: Your Video Lessons

• Poll: Need More Votes: Server / Bartender Community!?

🍸 Weekly Lesson:
86 Corporate Scripts

What I mean by “86 Corporate Scripts” is: You have to stop saying the same thing every single table, ESPECIALLY when it sounds like a corporate script.

My first ever lesson on this newsletter was about “The Hi Method” and this piggybacks off of that.

A corporate script sounds something like this:

• “Hi I am Brandon, welcome to XYZ, how are you?”

• Insert customer response

• “Good thanks, have you been here before?”

• Insert customer response

• “Do you want to start out with a skinny margarita, spiked ice tea, or a chardonnay?”

The main reason this is terrible is because you sound like every other server.

When you sound like every other server, they think you are like every other server.

Why is that a bad thing?

Because they are going to tip you the same as they tip every other server.

Obviously you want more. Your first impression has to be AMAZING.

How do you do that…?

1. Be unique.

2. Mirror your table.

   → Don’t treat people how you want to be treated… treat them how THEY WANT TO BE TREATED!!!

3. GIVE THEM A CHANCE TO ORDER A DRINK OR TALK!

   → NOT by asking “How are you?” or “Have you been here?”

Here are some options to help with #3:

1. “What are we thinking?”

2. “May I offer you a beverage?”

3. Or just a pause after “Welcome in!”

Most importantly: I really want you to start realizing when you have said something 18 times in a row.

Or even 3 times in a row!

I don’t say the same exact thing to a single table EVER.

I make it a dialogue instead of a monologue.

Meaning, I have a conversation with them!

I make it a back and forth with them.

A server should ask questions, let the guest talk while still MOVING THE STORY ALONG!

🚀 Tactical Reminders:

1. 86 Corporate Scripts - Jess’ Approach to a Table -

   Video: Click here.

2. Sales Skit - Real example of Brandon raising a bill -

   Video Lesson: Click here.

3. Learning a New Menu - How to Learn the Menu -

   Video Lesson: Click here.

That’s all for week ten!

If you have a second, please take the one question poll below.

See you next week,

The Restaurant Launch Team